The First Mast General Store started in Valle Crucis North Carolina. Visitors come from all over to visit one of the first Mast General Stores, Since Mast General Store was built in Valle Crucis there has been 7 more General stores have been built throughout North Carolina and South Carolina. The other stores are Boone NC, Asheville NC, Hendersonville NC, Waynesville NC, Columbia SC, Greenville SC, and Knoxville TN. Before there were mega-malls and specialty stores, before there were department and discount stores, there was the general store – a family-owned, folksy place where you could buy flour, fabrics, nails or grain while getting caught up on local news , where those short on cash paid in trade (a chicken for a sack of flour, etc.) What’s making a – ahem – "general store" so popular that people sometimes have to squeeze sideways between the aisles? Well, variety, for one. It still sells "granny gowns" and "long johns," but they’re between the Flyshacker, Miss Erika, Northern Isles, Woolrich and other quality brands of sportswear, from tops to bottoms. And Mast has such other "general store" items as cast iron cookware, woven baskets, pottery and bird feeders. But is also carries portable GPS devices and precision compasses; outdoor stoves and streamwater purification systems; insect and bear repellents; backpacks and sleeping bags of every size and style; and other hiking and camping gear and casual footwear from Patagonia, Keen, Ecco, Mountain Hardware and Jansport, among other brands. If you love coming up to the High Country why don’t you check out our local listings and see what the High Country has to offer.